The Great Stock Clearance

trophies

There’s around 2,000 trophies in my house that I haven’t labelled or sent to the Amazon warehouse. I’ve been working on them since the start of the year, and I’m about halfway through now. A lot of these are trophies made from components, which I assemble myself: it’s actual hard work! That said, the house is feeling emptier and cleaner now… which means we can finally move the components I put into storage out of storage, and start to make even more trophies from them.

As soon as the trophies are in the Amazon warehouse, I can focus on building my own website: but for now that seems like it could be months away. So, I’ll just sit in my chair, carry on making trophies and watching television, until the work is done.

This is a once in a lifetime clearout of components that have been sitting in the house since my father passed away 8 years ago. It’s a long run, but it will be worth it.

Expansion week | international listings & advertising campaigns.

With the full selection of products online on Amazon, my next task is to expand those offers across all the countries that Amazon reaches. Yes, postage costs a fortune – but in hard to reach areas, I figure that people are used to paying the postage. After assessing the demand, I can look at how to ship to warehouses around the world to reduce those costs.

The first things I’m doing, locally, is tripling my advertising spend. My current aCos is 2% – I can afford to increase the aCos to 40% and make less profit per sale if it gets me enough sales. I will monitor it for a week, and see where the aCos is at: then I will either increase or decrease again.

Then I’m creating listings for all the new markets. Sadly the inventory uploader file is different for every country, Amazon aren’t known for making things easy. I’m starting with UAE as its a fairly new market – then USA, then Canada, then Australia, Finally, Italy, France, Spain and Germany. I need a German Tax ID to sell on Amazon Germany, so that’s going to be a bother – and soon, Amazon will be requiring French Tax IDs, too.

My final targets will be Japan and Mexico. Even I’m not cheeky enough to try offering Chinese products back to the Chinese market at a UK price… although maybe I should?

Monitoring the progress of each country is going to take time, to make sure each remains profitable, however once in place & working, the international aspect will provide another income stream.